Saving an image so you can look at it is one thing; publishing it is another. Nearly every image on Pinterest is protected by copyright, and that copyright usually belongs to the photographer, illustrator or brand that made it, not to Pinterest and often not to the account that pinned it. Being easy to save does not make an image free to use.
This page is general information, not legal advice, and the rules differ from country to country.
Private reference: what saved pins are normally for
These uses keep the image on your side of the screen:
- a reference folder for a renovation, an outfit or a drawing study;
- a moodboard that sets the direction of a project;
- a private conversation in which you and a client agree on a style;
- an offline backup of the boards you built, so the collection survives a deleted pin or a closed account.
Nothing is republished. This is the use PinBoardSaver's Pinterest board downloader is made for: it saves your board as a ZIP of files. The free plan saves 20 pins per download, "Select Pins Manually" lets you choose which 20, and Premium removes the cap.
Publishing, selling, advertising: what needs permission
You need a license or the creator's permission before you:
- post the image on a website, blog, Instagram, TikTok or YouTube;
- print it on products or sell it as a print;
- use it in an ad or in any marketing for a business;
- hand it to a client as part of finished work.
Credit is not permission: naming the creator, or writing "found on Pinterest", does not replace a license. Exceptions such as fair use exist in some countries, but they are narrow, so do not plan a commercial project around them.
How to find the original source and license
Most pins were not uploaded by their creators. Pinterest runs on re-saving, so the name under a pin tells you who saved it, not who made it. To get from the pin to the owner:
- Open the pin and follow its source link, the "Visit site" button. On some pins it sits inside the "…" menu.
- Check that the page belongs to the creator: a portfolio, a shop, a publication with a photo credit.
- If the link is missing or dead, run a reverse image search with Google Lens or TinEye and look for the earliest or largest copy.
- On the creator's site, look for a license, a terms-of-use page or a contact address.
- If no license is stated, ask in writing, say exactly how you want to use the image, and keep the reply.
A board backed up with PinBoardSaver keeps the way back to each pin. Every file in the ZIP is named {number}_{pin name}_{pin ID} plus the file extension, and that ID opens the source pin at https://www.pinterest.com/pin/<id>/.
What Pinterest itself says
Pinterest's copyright help page makes three points worth knowing:
- Copyright generally belongs to whoever created the work. Owning a copy, or appearing in a photo, does not by itself make you the owner.
- Where permission is needed to use an image or video found on Pinterest, it has to come from the copyright holder. Pinterest says it does not know who owns a given pin and cannot put you in touch with them.
- Owners can report a pin for removal, and accounts that infringe repeatedly can be suspended from posting or closed.
Safer sources when you need an image you can publish
- Your own work: photos, drawings and renders you made.
- Free-license libraries: Unsplash and Pexels allow commercial use without asking, with a few restrictions such as not reselling unaltered copies.
- Open-license search: Openverse indexes Creative Commons and public-domain works, including CC0. Read the license on each result, because some require attribution or exclude commercial use.
- Paid stock: you buy a written license, which is what a client or a printer will ask for.
Checklist before you use a saved image
If nobody outside the project will see the image, it is reference. If somebody will:
- Do I know who made it, not just who pinned it?
- Do I have a license or written permission that covers this exact use?
- Have I saved the source link and the permission next to the file? The guide to organizing Pinterest downloads shows a simple layout.
If any answer is no, use your own image or a licensed one instead.
FAQ
Can I use Pinterest images on Instagram or YouTube?
Only if you made the image or have permission from the person who did. Posting is publishing, even on a personal account, and a credit in the caption is not a license. Both platforms remove content after copyright complaints.
Can I use Pinterest images for my business or for commercial use?
Not without a license. That covers ads, product pages, packaging, merchandise and work delivered to clients.
Are Pinterest images copyright free?
No. Being on Pinterest does not change who owns an image. Treat every pin as copyrighted unless the creator's own page says otherwise, for example with a CC0 dedication.
Is it legal to download pictures from Pinterest?
It depends on where you live and on what you do with the file. Many countries allow some private copying or fair use, but the scope varies, and Pinterest's Terms of Service also set rules for using the site. What reliably causes trouble is publishing or selling work you do not own.
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